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oDoc provides unlimited consultations to protect employees during the pandemic ​

oDoc provides unlimited consultations to protect employees during the pandemic

oDoc, the first company to launch a healthcare app in Sri Lanka, has revolutionised the industry by taking the venture one step further and offering premium online healthcare services to organisations and business establishments in the country.

Specifically targeted at businesses and corporates, oDoc for business is a service which will provide companies the facility to subscribe for healthcare advice at a minimal monthly cost of Rs. 60 per employee granting them access to unlimited medical consultations for the employee plus three family members, the company said in a media release.

Founded in 2017 by Heshan Fernando, Dr Janaka Wickremasinghe, Sohan Dharmaraja and Keith de Alwis, oDoc has grown exponentially acquiring over 200,000 active users.  The venture proved its worth during the recent outbreak of the COVID-19 pandemic, where there was an impressive 474% increase in new user registrations, 296% increase in doctor consultations, 107% increase in medicine orders and an overall 100% increase in B2B revenue.

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Connecting low-income earners in Southeast Asia to doctors through mobile-based telemedicine services

A Risk-Free Diagnosis

COVID-19 brought us a lot of challenges we’ve had to overcome. Businesses and industries are struggling to find ways to continue operating while adjusting to the ‘new normal’. However, where there are challenges, there is also innovation and opportunity. With conventional ways to conduct business challenged, interest in digital platforms for business has increasingly grown, with many new enterprises taking advantage of this ‘step forward’. It has also allowed existing platforms to take centre stage and provide their services to aid the public in these trying times. 

One major issue that has arisen from the ongoing pandemic is the challenge of getting decent medical care without being at risk of contracting COVID-19. Although the pandemic is the largest medical concern in the country at the moment, it doesn’t mean that it is the only disease that requires people to seek medical treatment. 

However, because of how potent COVID-19 is in spreading when people gather together, many are now afraid to seek medical consultation for illnesses they have in fear of being exposed to the virus. 

Doctors are also at high risk of being exposed to the virus, which brings a significant health risk to their lives and families. Getting medical help and consultation when needed in areas that are under lockdown could be problematic as well, because of the restrictions and regulations in place. 

Just as many other occasions, technology has given us the solution to navigate around many of these complications and problems we face today. 

Telemedicine 

In a basic sense, telemedicine is when patients consult doctors and get clinical services without meeting face-to-face. Calling the doctor to get some medical advice can be considered a form of telemedicine in this sense. 

Even though telemedicine has only been prevalent in Sri Lanka in a primitive manner, the concept has been taken to greater heights in many countries around the world. The advent of broadband internet, 4G and now 5G continue to help scientists and medical technology developers push the envelope on what we can do within the medical world, including telemedicine. 

Such technology has become more relevant than it has ever been before thanks to the COVID-19 pandemic. 

oDoc 

Would you be surprised to know that telemedicine has already made its way to Sri Lanka in a more polished and refined package than it was before? 

oDoc is one such telemedicine platform that began its operations in 2017 and has been steadily growing. The service connects doctors and patients who use it by enabling them to connect with each other using modern technology and an internet connection. This means you can get the medical attention you need without having to step out of your home, to deal with waiting in lines, exposing yourself to other diseases, and the other hassles that come alongside appointments with a doctor. 

In the present, using the oDoc mobile application gives you the opportunity to consult with a doctor in three minutes or less (a service available all 24 hours a day), and lays claim to a network of over 400 medical professionals, ranging from general practitioners to paediatricians and even psychiatrists. oDoc ensures that all their doctors are registered with the Sri Lanka Medical Council (SLMC) and have over five years of experience practicing medicine. 

oDoc doesn’t limit itself only to medical consultation. It also provides electronic prescriptions and even has your medicine delivered to your home, if that is your wish. 

Although these services are available in Sri Lanka already, the concept of a telemedicine platform may be new to many in Sri Lanka. There might also be misconceptions about its efficacy and capability in treating patients when compared to the more traditional face-to-face consultation. Even doctors might feel apprehensive of utilising telemedicine because of various circumstances. 

Nevertheless, telemedicine services such as oDoc can play a major role in providing the medical care people need without the risk of contracting COVID-19. 

Ceylon Today had the opportunity to speak with Dr. Sabith Salieh who has been using oDoc to learn more about how telemedicine services such as oDoc can assist in providing the basic healthcare.

Discovering oDoc 

Dr. Salieh has been practicing medicine for over 13 years, with11 of them spent in Singapore. After returning to Sri Lanka in 2017, he was introduced to oDoc through a friend who was one of the co-founders of the platform and was interested in the concept of telemedicine and its impact in the field of primary medicine (basic medical care from general physicians). Since then, he has continued to use oDoc as a platform to connect with patients and provide value-added medical care for his patients. Dr. Salieh had this to say about his view on telemedicine and oDoc. 

“Telemedicine is something that has changed with the advancement of mobile technology quite a bit. I believe it will revolutionise primary healthcare.” 

He then continued to explain why he believes so. 

All about convenience 

“Today, everything is about consumer convenience. With the busy lives we live today, people don’t have the time to go to a clinic, wait in line and see the doctor. You’re basically putting your life on hold during that time. That entire process can take more than an hour or two out of your day. People have things to do! It’s inconvenient as well, especially if they are not well and are having a rough time. What telemedicine platforms such as oDoc does is cut away all that unnecessarily wasted time and inconvenience, letting you get access to a doctor with only a few clicks or taps on a screen. You can even have your prescription delivered to your home.” 

Needless to say, a platform such as oDoc truly shows its value during this ongoing pandemic. 

”Definitely,” Dr. Salieh confirmed. “COVID-19 was a catalyst to the already growing user-base for oDoc. This pandemic and the subsequent lockdowns really showed how useful telemedicine can be.” 

Slow adoption due to misconceptions 

Convenient as telemedicine may be, it’s evident that the adoption of the technology isn’t at the rate many would expect of a service that promises such convenience. 

“There is still the misconception that to get a proper diagnosis, you have to physically be in a clinic and that the doctor cannot come up with a diagnosis otherwise. However, if you look at the statistics from the world, results will say otherwise.” 

Dr. Salieh explained that in fact, the only difference between a visit to the clinic and using telemedicine platforms such as oDoc is that the doctor cannot do preliminary inspections such as checking the pulse, feeling the abdomen or listening to the heart and lungs using the stethoscope. 

Although at first it may seem to be a disadvantage, Dr. Salieh told us that with proper doctor-patient communication and knowing the medical history of the patient, a physician can still provide decent medical care to a great extent. 

Using oDoc 

After going through the user interface of oDoc, we found the oDoc mobile application which is available on both the Google Play Store and Apple App Store intuitive, fluid and overall well developed. It’s user-friendly, meaning that if you are new to the service, there is plenty of guidance to help you figure things out. 

Dr. Salieh told us more about his experience as a doctor when adapting to telemedicine. 

”I learnt about telemedicine in my years as a medical student, but telemedicine is something I only started to adopt once I was here in Sri Lanka. It was something that was new to me. But as doctors we have to continuously evolve and I wanted to see how I could make it a part of my consulting.” 

Dr. Salieh told us that he was not alone in that learning curve. Alongside his personal efforts to learn and adapt to telemedicine through his own efforts, he was supported by the oDoc team and their careful guidance and advice in making the transition. 

”I read up about it and the oDoc team did very well in explaining the system, clarified my questions and guided me to learn the system and how it works. They had done all the groundwork needed and kept improving their system regularly based on input by the doctors who were using oDoc. The team was very focused on making sure that patient safety was given the utmost importance.” 

Replacement or enhancement? 

If telemedicine does become ‘the new norm’ in healthcare, we could see a future where we don’t have to worry about waiting in lines to get a medical consultation, fitting doctor’s appointments in our busy schedules or even worry about falling ill and being unable to find basic medical advice while overseas. In fact, all these are now realities with telemedicine platforms.

It has even become an effective way to curb the pressure on doctors to ‘speedrun’ their consultations because of patients waiting in line for their turn.

With so many benefits from telemedicine continuing to become more relevant each day, the question arises if this is the future of healthcare. Would telemedicine continue to evolve until it comes to a point where we no longer need to consult a doctor face-to-face? Dr. Salieh helped us come to an answer.

“When it comes to primary medicine, if you look at what we treat; flu, viral infections, diarrhoea, food poisoning, headaches, migraines – these can be easily treated through telemedicine. If further tests are needed, all the patient needs is to get them done and upload the results into the system and we can have a follow-up. Whenever a doctor ever feels a physical examination is needed, he can refer them to a face-to-face consultation without additional cost for the patient using oDoc.

“As for patients with health conditions such as diabetes or high blood pressure, who require regular follow-ups, all they need to do is get the necessary tests done, upload it to the system and I can consult with them without the patient ever needing to ever step inside the clinic. The patient and the doctor can properly communicate and have their regular follow-ups without the pressure of having to treat the next patient in line. Also, both the doctor and patient can communicate and maintain a continuous providing of care without the limitation of a clinic through a professional, secure platform.”

Essentially, all this means is that telemedicine platforms such as oDoc provide a unique facility where patient-doctor communication is enhanced, while addressing many of the constraints of our traditional consultation model in clinics. Like in many instances where technology comes into play, telemedicine services such as oDoc provide the capacity to enhance the doctor-patient connection.

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A Risk-Free Diagnosis

A Risk-Free Diagnosis

COVID-19 brought us a lot of challenges we’ve had to overcome. Businesses and industries are struggling to find ways to continue operating while adjusting to the ‘new normal’. However, where there are challenges, there is also innovation and opportunity. With conventional ways to conduct business challenged, interest in digital platforms for business has increasingly grown, with many new enterprises taking advantage of this ‘step forward’. It has also allowed existing platforms to take centre stage and provide their services to aid the public in these trying times. 

One major issue that has arisen from the ongoing pandemic is the challenge of getting decent medical care without being at risk of contracting COVID-19. Although the pandemic is the largest medical concern in the country at the moment, it doesn’t mean that it is the only disease that requires people to seek medical treatment. 

However, because of how potent COVID-19 is in spreading when people gather together, many are now afraid to seek medical consultation for illnesses they have in fear of being exposed to the virus. 

Doctors are also at high risk of being exposed to the virus, which brings a significant health risk to their lives and families. Getting medical help and consultation when needed in areas that are under lockdown could be problematic as well, because of the restrictions and regulations in place. 

Just as many other occasions, technology has given us the solution to navigate around many of these complications and problems we face today. 

Telemedicine 

In a basic sense, telemedicine is when patients consult doctors and get clinical services without meeting face-to-face. Calling the doctor to get some medical advice can be considered a form of telemedicine in this sense. 

Even though telemedicine has only been prevalent in Sri Lanka in a primitive manner, the concept has been taken to greater heights in many countries around the world. The advent of broadband internet, 4G and now 5G continue to help scientists and medical technology developers push the envelope on what we can do within the medical world, including telemedicine. 

Such technology has become more relevant than it has ever been before thanks to the COVID-19 pandemic. 

oDoc 

Would you be surprised to know that telemedicine has already made its way to Sri Lanka in a more polished and refined package than it was before? 

oDoc is one such telemedicine platform that began its operations in 2017 and has been steadily growing. The service connects doctors and patients who use it by enabling them to connect with each other using modern technology and an internet connection. This means you can get the medical attention you need without having to step out of your home, to deal with waiting in lines, exposing yourself to other diseases, and the other hassles that come alongside appointments with a doctor. 

In the present, using the oDoc mobile application gives you the opportunity to consult with a doctor in three minutes or less (a service available all 24 hours a day), and lays claim to a network of over 400 medical professionals, ranging from general practitioners to paediatricians and even psychiatrists. oDoc ensures that all their doctors are registered with the Sri Lanka Medical Council (SLMC) and have over five years of experience practicing medicine. 

oDoc doesn’t limit itself only to medical consultation. It also provides electronic prescriptions and even has your medicine delivered to your home, if that is your wish. 

Although these services are available in Sri Lanka already, the concept of a telemedicine platform may be new to many in Sri Lanka. There might also be misconceptions about its efficacy and capability in treating patients when compared to the more traditional face-to-face consultation. Even doctors might feel apprehensive of utilising telemedicine because of various circumstances. 

Nevertheless, telemedicine services such as oDoc can play a major role in providing the medical care people need without the risk of contracting COVID-19. 

Ceylon Today had the opportunity to speak with Dr. Sabith Salieh who has been using oDoc to learn more about how telemedicine services such as oDoc can assist in providing the basic healthcare.

Discovering oDoc 

Dr. Salieh has been practicing medicine for over 13 years, with11 of them spent in Singapore. After returning to Sri Lanka in 2017, he was introduced to oDoc through a friend who was one of the co-founders of the platform and was interested in the concept of telemedicine and its impact in the field of primary medicine (basic medical care from general physicians). Since then, he has continued to use oDoc as a platform to connect with patients and provide value-added medical care for his patients. Dr. Salieh had this to say about his view on telemedicine and oDoc. 

“Telemedicine is something that has changed with the advancement of mobile technology quite a bit. I believe it will revolutionise primary healthcare.” 

He then continued to explain why he believes so. 

All about convenience 

“Today, everything is about consumer convenience. With the busy lives we live today, people don’t have the time to go to a clinic, wait in line and see the doctor. You’re basically putting your life on hold during that time. That entire process can take more than an hour or two out of your day. People have things to do! It’s inconvenient as well, especially if they are not well and are having a rough time. What telemedicine platforms such as oDoc does is cut away all that unnecessarily wasted time and inconvenience, letting you get access to a doctor with only a few clicks or taps on a screen. You can even have your prescription delivered to your home.” 

Needless to say, a platform such as oDoc truly shows its value during this ongoing pandemic. 

”Definitely,” Dr. Salieh confirmed. “COVID-19 was a catalyst to the already growing user-base for oDoc. This pandemic and the subsequent lockdowns really showed how useful telemedicine can be.” 

Slow adoption due to misconceptions 

Convenient as telemedicine may be, it’s evident that the adoption of the technology isn’t at the rate many would expect of a service that promises such convenience. 

“There is still the misconception that to get a proper diagnosis, you have to physically be in a clinic and that the doctor cannot come up with a diagnosis otherwise. However, if you look at the statistics from the world, results will say otherwise.” 

Dr. Salieh explained that in fact, the only difference between a visit to the clinic and using telemedicine platforms such as oDoc is that the doctor cannot do preliminary inspections such as checking the pulse, feeling the abdomen or listening to the heart and lungs using the stethoscope. 

Although at first it may seem to be a disadvantage, Dr. Salieh told us that with proper doctor-patient communication and knowing the medical history of the patient, a physician can still provide decent medical care to a great extent. 

Using oDoc 

After going through the user interface of oDoc, we found the oDoc mobile application which is available on both the Google Play Store and Apple App Store intuitive, fluid and overall well developed. It’s user-friendly, meaning that if you are new to the service, there is plenty of guidance to help you figure things out. 

Dr. Salieh told us more about his experience as a doctor when adapting to telemedicine. 

”I learnt about telemedicine in my years as a medical student, but telemedicine is something I only started to adopt once I was here in Sri Lanka. It was something that was new to me. But as doctors we have to continuously evolve and I wanted to see how I could make it a part of my consulting.” 

Dr. Salieh told us that he was not alone in that learning curve. Alongside his personal efforts to learn and adapt to telemedicine through his own efforts, he was supported by the oDoc team and their careful guidance and advice in making the transition. 

”I read up about it and the oDoc team did very well in explaining the system, clarified my questions and guided me to learn the system and how it works. They had done all the groundwork needed and kept improving their system regularly based on input by the doctors who were using oDoc. The team was very focused on making sure that patient safety was given the utmost importance.” 

Replacement or enhancement? 

If telemedicine does become ‘the new norm’ in healthcare, we could see a future where we don’t have to worry about waiting in lines to get a medical consultation, fitting doctor’s appointments in our busy schedules or even worry about falling ill and being unable to find basic medical advice while overseas. In fact, all these are now realities with telemedicine platforms.

It has even become an effective way to curb the pressure on doctors to ‘speedrun’ their consultations because of patients waiting in line for their turn.

With so many benefits from telemedicine continuing to become more relevant each day, the question arises if this is the future of healthcare. Would telemedicine continue to evolve until it comes to a point where we no longer need to consult a doctor face-to-face? Dr. Salieh helped us come to an answer.

“When it comes to primary medicine, if you look at what we treat; flu, viral infections, diarrhoea, food poisoning, headaches, migraines – these can be easily treated through telemedicine. If further tests are needed, all the patient needs is to get them done and upload the results into the system and we can have a follow-up. Whenever a doctor ever feels a physical examination is needed, he can refer them to a face-to-face consultation without additional cost for the patient using oDoc.

“As for patients with health conditions such as diabetes or high blood pressure, who require regular follow-ups, all they need to do is get the necessary tests done, upload it to the system and I can consult with them without the patient ever needing to ever step inside the clinic. The patient and the doctor can properly communicate and have their regular follow-ups without the pressure of having to treat the next patient in line. Also, both the doctor and patient can communicate and maintain a continuous providing of care without the limitation of a clinic through a professional, secure platform.”

Essentially, all this means is that telemedicine platforms such as oDoc provide a unique facility where patient-doctor communication is enhanced, while addressing many of the constraints of our traditional consultation model in clinics. Like in many instances where technology comes into play, telemedicine services such as oDoc provide the capacity to enhance the doctor-patient connection.

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HUTCH – oDoc partnership revolutionizes Sri Lankan telemedicine

HUTCH – oDoc partnership revolutionizes Sri Lankan telemedicine

HUTCH, Sri Lanka’s preferred choice for mobile broadband services has partnered with the leading telemedicine service provider oDocbringing24/7 online video GP consultation services directly to the mobile of every Hutch subscriber within three minutes of booking. oDoc real-time virtual consultations minimize the need to physically be present at hospitals/clinics to get medical advice reducing the risk of catching COVID thereby assisting in the country’s pandemic prevention measures.

With Hutch-oDoc service, customers will be protected during the pandemic from unnecessary exposure to infections by reducing time spent at hospitals and clinics. Particularly indispensable for patients or caretakers of patients in the vulnerable populations: senior or immunocompromised who may not feel comfortable visiting hospitals/clinics. Customers will no longer need to waste time travelling or inside waiting rooms for physician channeling and they do not need to rush to hospitals with their infants on minor ailments.

Customers living in remote areas with limited access to medical services can also make use of this service to access quality healthcare from Colombo whilst eliminating their medical related travel costs to Colombo.

The milestone partnership brings oDoc’s top quality virtual video and audio GP consultation services at a very affordable subscription rate of only Rs. 99+taxes per month. Through this service, Customers can avail of unlimited medical consultations at any time of the day from the comfort of their homes. Hutch subscriber can subscribe to this service via dialing *6363#.

Customers that prefer over the phone consultations may also request a callback using the *6363# USSD code. Once requested, a GP will call the user within just three minutes.

oDoc physicians are authorized to issue over the phone prescriptions after detailed online medical consultations of the customer. In a matter of few minutes, customers can access over 600 doctors from the new Hutch-oDoc service.

Having launched the island-wide telemedicine service together with the Ministry of Health (MoH) and Information and Communication Technology Agency of Sri Lanka (ICTA), oDoc’s mission is to uplift national healthcare. oDoc’s partnership with HUTCH enables it to provide medical services to a wider section of society by leveraging HUTCH’s mass subscriber-base that is continuously offered with latest high quality value added services.

Commenting on the new partnership, HUTCH CEO, Thirukumar Nadarasa said: “HUTCH is a socially responsible company that addresses the concerns of the public. Our fullest support is given to such initiatives of taking affordable virtual healthcare to all homes across the nation. Telemedicine has evolved to be a mainstay in healthcare and has become even more critical in the face of COVID19. We at HUTCH are proud to partner with oDoc, a leading telemedicine service provider, to avail easy access healthcare to our loyal subscribers.”

CEO at oDoc Heshan Fernando said: “At oDoc, we focus on providing everyone a means to prioritize their health. With over 300,000 oDoc users and 3500 app downloads per month, we are the pioneers in Sri Lanka’s telemedicine at present. The American Medical Association has confirmed that up to 75% of all physician visits can be handled via video calls, and we are pleased that we can leverage this latest trend. Over 450 doctors who specialize in 50 different areas have joined us in this groundbreaking cause. Having such a service at patients’ disposal frees them of their hassle of frequent hospital visits and bringing huge relief to them.”

Photo Caption: From left oDoc Head of New Business Development and Sales Nabeel Milhan, Co-Founder & CTO Keith De Alwis, Co-Founder & CEO Heshan Fernando and HUTCH General Manager Marketing Hamdhy Hassen, AGM Partnerships & Alliances Firaz Markar

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Bye bye, office space: The companies committing to WFH

Bye bye, office space: The companies committing to WFH

By Uwin Lugoda

During the last few months, the Covid-19 pandemic forced many Sri Lankan companies to adapt to the new norm of working from home (WFH). However, with the end of the curfew, many companies have moved or are moving back into their office spaces. Interestingly though, there are a few companies that adapted well to the sudden disruption and the enforced WFH experience; so much so that they have decided to give up their office spaces altogether, some temporarily and some even permanently.

Most of these companies have adopted different strategies to implement WFH and remote working policies, all of which eliminate the need for a permanent office space.

Goodbye office for good

oDoc, a local healthcare app that gives people access to doctors for video and audio consultations over the phone, is one company that has integrated their WFH policy permanently into their framework. The tech company has now decided to transition from full WFH to a 4:1 strategy, where they all only have to meet once a week.

“We decided to fully go with WFH as our team was happier and safer working from home, there was no loss in productivity, and there was a cost reduction,” said oDoc Chairman and Chief Executive Officer (CEO) Heshan Fernando.

Speaking to The Sunday Morning Business, Fernando explained that they decided to move to a 4:1 strategy mainly due to the team missing the social aspect of coming into the office, and also to break the monotony of working from home. He also stated that when it comes to bringing in new team members, assimilating them to the company culture is done more efficiently in person, and some meetings too are better held face to face.

“As a small team, we have the luxury of being agile and plan on further experimenting to settle on what works best for us.”

The company first adopted a WFH strategy shortly after Covid-19 was declared a pandemic by the World Health Organisation (WHO), and will be transitioning to the 4:1 strategy from 1 July onwards.

Fernando stated that one of the biggest benefits of this WFH strategy is that it saves time, which is an important resource for the company, as a result of the lack of a commute. He explained that this freed up more time for the team and they were able to do remarkable things after freeing up an average of two extra hours per day. This has led to increased productivity and creativity and an overall sense of wellbeing.

He stated that apart from the employees, even the company as a whole benefits from this kind of strategy, due the monetary costs saved in terms of rent, electricity, internet, and transport.

Being a tech company, Fernando stated that it was easier to transition to this sort of strategy, as everyone on the team was already equipped with the necessary software and hardware and was used to WFH on the occasional evening/weekend. Furthermore, he stated that as a start-up, they were more predisposed to such a change.

He stated that the company has adopted a variety of software and apps to ensure that workflows are uninterrupted. These include WhatsApp and Slack for team communication, Notion for wikis, Zoom for meetings, JIRA for project management, BitBucket for code repository, Trello for individual task management, Metabase and Grafana for data visualisation, and finally Hubspot for sales and marketing.

He pointed out that the main challenge they faced when implementing the 4:1 strategy was with on-boarding new team members and helping existing members avoid the monotony of working from home as well as social isolation. However, he went on to state that no new policies or guidelines were needed for this transition, as they trust their employees to do the right thing and continue the workflow with no interruptions.

Furthermore, Fernando stated that so far, the team has been very open and has welcomed the change, and the company will continuously review progress until they get this strategy right.

Another company that has made the choice to leave a permanent office space behind is Kings Co., a creative agency based in Colombo, specialising in branding and advertising.

Kings Co. Co-founders Hash Bandara and Umanga Samarasinghe stated that they had been testing the WFH concept before the pandemic, but only fully embraced it once the pandemic hit.

“We currently have a team of five, and when we transitioned to WFH a month into the pandemic, we saw that our employees were more relaxed, so we realised that this would be the best way forward.”

They added that they also see several benefits to WFH; cost, time, and energy savings on commuting, being able to hire people from anywhere in the world, flexible work schedules, and reduced stress levels. They explained that they managed to adjust better than they expected, and are currently learning new methods of communication using technology.

In order to support their workflows, Bandara and Samarasinghe stated that they implemented several new policies and guidelines for their team to follow. These included installing the required software and equipment at home, monitoring the conditions of their place of work, ensuring each member maintains work-life balance, implementing security and privacy measures pertaining to using personal Wi-Fi connections, and other measures to promote productivity.

However, the duo stated that they also faced challenges adjusting to the new norm, as their team members had to learn to get used to the new working environment, which initially had an impact on their delivery time. They went on to point out other challenges, such as power failures, which affected workflow, and other distractions associated with WFH.

Bye for now office

Nehemiah Consultants, an independent public relations (PR) and content creation agency which has been in operation for over six years, has opted to move their company to a WFH/remote-working strategy temporarily.

“We did not set ourselves a time frame as such or a deadline to say when we would stop working from home. However, since it worked out well for us over the last few months, we have decided to go ahead with the way things are now,” said Public Relations Services Director Nishu Gunawardana.

Gunawardana explained that their strategy in working with their clients has been to introduce digital solutions like virtual meetings, online approval systems, file transfers, e-reporting, and even bank transfers for payments. She stated that most clients have been more than happy to transition and that they have garnered very positive feedback.

“We have implemented a lot of new digital solutions that makes life easier for everyone, and going paperless is also beneficial for the environment.”

She stated that their employees love working at their own pace and the company has only given them three simple guidelines to ensure workflow; this includes getting their work done on time, keeping the heads informed of any issues, and always answering their phones.

In terms of profitability, she stated that they have been able to reduce their overheads on account of not having to pay rent and for utilities, among other things, with only their data solution and mobile phone bills having increased. However, she went on to state that they had greatly reduced their travel cost because all their meetings with clients have been moved online.

“Apart from the obvious cost factor, we also found that our staff is more comfortable in their own work spaces. Contrary to popular belief that WFH makes people lazy, we have found that our guys are more motivated to get things done faster and spend more time at home doing other stuff as well.”

Gunawardana explained that for them, it was all about technology and introducing a new way of doing things, to their clients. She stated that while this transition to digital-based PR has been an interesting one for them and their clients, they are still learning every day.

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